How does The Mountain gain his strength? Sparkling water, apparently. But things aren't always as they seem, as shown in this left-of-field collaboration with SodaStream.
It started with an ad for "Heavy Bubbles", which gained a fair bit of traction on social media -- racking up over two million views in a single week.
Now, the truth has been revealed. And it's stranger than any of us ever thought.
Well played, SodaStream. Well played.