Making handmade goods might be the easy part when you consider all the work that goes into selling those products online. Now Etsy is giving its sellers a new tool for building a standalone website that easily populates with data from Etsy’s own online marketplace, making launching and maintaining an e-commerce site a whole lot easier.
Lead Image: Twostringjane’s website made with Pattern by Etsy
Pattern by Etsy is being billed to its 1.6 million sellers as a way to make a nice-looking website “that’s less Etsy and more you.” So it’s completely customisable, with plenty of templates, but there’s no Etsy branding here whatsoever. For $US15 ($20)/month, which includes hosting, sellers can make a clean, well-designed interface that automatically integrates all the information from their online stores.
Pattern also puts Etsy in competition with companies like Squarespace or Cargo, which have site-building tools with similar aesthetics that have been embraced by artists and designers. But using those web tools still means adding an e-commerce widget, or directing people over to Etsy (or PayPal or Square) for purchases. This type of user interface is refreshing, and design-wise, it’s heads and shoulders above something like Amazon’s Handmade marketplace, which launched last year.
As a person who wants to buy products, shopping on a site like this makes the entire process easier and more enjoyable, which will likely encourage me to buy more. From Etsy’s perspective, it’s very smart.