Video: The rainbow bagel looks like a Willy Wonka creation crossed with used Play-Doh set in a reality that I'm not quite prepared to live in. It exists at The Bagel Store in Brooklyn, New York and is topped with a smear cream cheese and sprinkles, made with cake mix and is something you can eat. Sure, it's visually impressive and by all accounts, edible, but it goes against all of nature's generous warning signs for poisonous food and is just too damn cheerful to be a breakfast item. And yet it is. What a time to be alive.