New Survey Shows Pirates Are More Willing To Pay For Netflix

Do you or does anyone in your household download films, music or television shows vis the internet for free? Does your household subscribe to TV and content streaming services? These were the two questions asked in an online survey of over a thousand Australians, and the results tell a story long suspected; given the option, those who pirate will pay for content instead.

According to the latest poll from Essential, conducted from 27 to 28 January 2016, 66 per cent of Australians who download films, TV shows and music from peer-to-peer (free) sharing sites also subscribe to Netflix, Foxtel or other paid streaming service subscribers.

This appears to indicate that if the content was available via those paid streaming services, piracy wouldn't be so prevalent.

26 per cent of respondents said they download films, music or television shows via the internet for free, which is much the same as reported in 2013's survey. The most likely demographic to download free content are aged under 35. The least likely are aged 55 and over.

51 per cent of respondents said they subscribe to TV and content streaming services. 30 per cent subscribe to Foxtel, 25 per cent to Netflix, 7 per cent to Presto and 6 per cent to Stan. The most likely demographic to subscribe to paid content and streaming is those under 35. The least likely are those aged 55 and over.

It will be interesting to see how Netflix's decision to crack down on the use of VPNs and proxies to access its global library (here's some advice if you've been hit with the changes) will affect the rates of "free content downloads" in the coming months.

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    and you know something if there was a "fair" charge to watch more new release content people would pay it. e.g. x per movie or a additional "fair" monthly fee.

    I would happily pay $20 up to maybe $30 a month for it if it meant i got access to more content.

      I'd definitely be willing to pay $100-$200 a month if I could watch / listen to EVERYTHING in the world whenever I wanted as soon as it was released.

    It's almost like a service came along which:
    - Is easier to use than pirating
    - Reduces local storage
    - Runs on multiple devices
    - Is very affordable
    - Is Legitimate

    It's what the "pirates" have been saying forever. Spotify and Netflix have nailed tv/movies/music. There's still some headway to go with licenses and stuff, but boy are we sitting pretty compare to 5-10 years ago.

      Yeah licencing is the main one. You have to pay X for this show, Y for that show, Z for that song.

      I'd love it if there was one universal media library, and the providers offered it to you with a staggered pricing system from say $10 a month for a casual user right up to $200 a month for the person who wants to watch and listen to anything and everything whenever they please.

        That's kind of the pay TV model with tiered channels. I guess if there was a base cost and then you could add HBO, Showtime at reasonable costs then it would be worth it.

        Their current success is totally because the usability and cost is just so good, it's more of a hassle to pirate the content via traditional methods, so why bother.

        Yeah yeah. And I'd love it if I could buy McDonalds fries at a Hungry Jacks outlet. Sadly, that's not the way the world works. Subscription services license content for specific markets, buying as much content as they can afford and ensuring that they buy content that they believe will be popular in that particular territory/country/market. No service can buy everything for all territories. Nor would it make any sense given the thousands of TV shows and movies made around the world.

          Well they invented food courts so that pretty much solves the issue of wanting maccas fries and a HJ burger from the same place!

          The way the world works is that people have ideas, and they try to make them happen, and if they are good ideas, they stick!

          Your dream, of being able to get whatever fast food you want in one place, would not have been possible many decades ago, just as the dream of being able to get a legal version of the service that piracy provides may seem impossible now, but it will happen.

    I'll start paying when a service can give me what pop corn time can give me.

      I bet you won't...

        I bet you don't know what motivates other people and think it's somehow clever to instead project your prejudices and ignorance.

          I bet you I do and none it has anything to do with prejudice and ignorance — all it takes is a bit of research into common behavioral patterns.

          Last edited 03/02/16 1:42 pm

            Coomon behavioural patterns such as... spotify all but eliminating music piracy? Steam all but eliminating game piracy? Yeah, I thought as much.

        I already pay for a vpn so I can use pop corn time so I'd be happy to stop paying for a vpn and get a steaming service if it was up to scratch but they're not. With pop corn time, I get everything in one place. With streaming services I'd have to have a few of them to get what I want and that's just stupid so I'll stay with what I use.

          This is the same problem I have with streaming as it stands (don't use popcorn time though). I can't *just* get one provider, I need to get Netflix, Stan and Presto to get the content I want. Even then they're still missing movies and shows I'd like to catch up on.

          I'd love to see some sort of smart streaming aggregate service where all the big players "linked up" and the customer pays a single fee to the aggregator to be able to watch any content. This fee is then broken up by the aggregator and apportioned to the various providers based on how much of their content you consumed. 50% netflix - they get 50% of the fee, 25% Stan - they get 25% and so on. Obviously there'd need to be a small overhead fee for the aggregator too.

      Hang on, aren't you the guy defending the taxi industry left right and centre against uber... but then avidly embraces pirating over Netflix and spottily... this is too rich.

        Wasn't defending the taxi industry. Was pointing out that uber wasn't paying the necessary fees to be operating legally.

          wasn't paying the necessary fees to be operating legally

            Your point ???

              The point is you're defending a self imposed double standard. You complain about the taxi industry not paying to operate legally, but you torrent movies when there are legal alternatives available.

                I'm not making money out of what I do. Big difference

      So if popcorntime somehow now introduced a subscription model in order to continue using its "service" as it is now, would you sign up?

      No service can give you what popcorn time gave you because Popcorn Time doesn't pay to license the content it distributes - makes for a great business model for PT (no "stock" to buy but can sell advertising for distributing unlicensed content) but NOTHING goes back to the people who spent years developing the content and millions of dollars making it.

        If Hollywood wanted to end pirating they would make a site for them and the other film makers and put their movies on that but instead they give different exclusive rights to a whole bunch of different streaming sites and now it's one big head fuck. They're a bunch of idiots that's causing the problem.

    The problem is getting access to current airing episode of TV shows.

    Services like Netflix are great, but they only scratch part of the entertainment itch. The other major part is being able to watch the latest episodes of popular series as they air, such as Game of Thrones, The Walking Dead, etc, and I expect that this is where Australian's turn to piracy. To access currently airing content, Australians are largely limited to Foxtel, and while many are happy to pay $12 p/m for Netflix or $10 p/m for Stan, they're not willing to pay $55 p/m for Foxtel (Foxtel's Drama package in HD). In addition to the price, there's also the fact that many people despise Foxtel's business model.

    I expect that release of a service like Hulu Plus, which allows the streaming of current TV series yet is priced comparably to services like Netflix, would drastically reduce piracy rates in Australia. But that's not going to happen because Foxtel does their best to buy up the sole distribution rights for popular TV series in Australia, which is why Foxtel are despised and people turn to piracy instead.

    Last edited 04/02/16 9:17 am

      Too true and indicative of a monopoly which only benefits the business itself, never then end user.

        Foxtel are likely paying a premium for such content specifically because they know people are maintaining their $50+/month subscriptions for access to those shows.

        Basically Netflix would be willing to pay a few cents per user to licence a particular user, whereas a premium show may be worth dollars per user to Foxtel in terms of retained users. Ergo Foxtel is willing to pay much more to the content creators, and those not willing to fork out for a Foxtel sub are locked out of that content.

        It's basically a TV equivalent of the "killer app" - the application that drives sales of a platform (as the Video Toaster was for the Amiga, Photoshop once was for Apple and Office still is for Windows.) Or "platform exclusive" games like Bloodborne and the latest Tomb Raider are for the consoles.

        It sucks, but that's capitalism for you...

        Fundamentally it's a side-effect of the brokenness of monopolies, which are seen as bad in most markets but which are Government mandated and protected for intellectual "property." If you go back to the reasons why copyright law was originally set up, it was as a temporary monopoly to encourage production of artistic and engineering works, with a term of something like ten years. Now that term is typically creator's life plus fifty or more years, while the cycle of cultural feedback has grown enormously shorter.

        Which all goes back to demonstrating what we all know, that copyright is broken.

        What rubbish! Firstly, what "monopoly" are you talking about? Secondly, all businesses exist to make money. And if they weren't providing you with a product you clearly want (great movies and TV shows), you wouldn't be whinging about not being able to see them. The end user gets great content to watch - something that is less likely to happen if content creatives aren't able to recoup the costs of making it.

      Fortunately Netflix are adding weekly episodes of Shadowhunters to the Oz catalog as they air in the US!


    The biggest issue Australia has is Foxtel. They have had the monopoly for too long. It's about time they had some competition. And I am not talking about their piss weak Presto service.

    the only time i pirate now is when i cant access it via netflix, or its a foxtel exclusive (because fuck foxtel)
    my wife and i would ALWAYS pirate over foxtel sub, waiting for free to air to show it (usually a year after release) Id always said id pay for a streaming service that is just as effective as pirating and relatively cheap, and did so the day netflix was available. i know pretty much all of my friends and family did the exact same thing.

    Just got back into pirating because Netflix Australia is so limited.

      Have you tried Getflix to get the USA version of Netflix?

    New digital release of Blue Mountain State Movie just came out today.... From Lionsgate (big film company).
    Here are the purchase options for a $8-$10 movie outside the US

    AMAZON: Talks about some sort of HD copy protection service, I'll have to check my PC when I get home.
    CINEMANOW: Not available outside US even though it's under the "outside US" option
    GOOGLE PLAY: "Not available to buy or rent"
    ITUNES: Don't have an idevice and don't want itunes on my PC
    M-GO: Trying and failing to recover a password here but the terms of use claim "US only"
    PLAYSTATION: Don't have a PS
    VUDU: Again US only even though it's in the "outside US" option
    XBOX: Don't have an Xbox

    So most of the "outside US" options are bullshit and actually US only.
    It's WAY too hard to actually legal pay for and watch a movie.

    Dear Film Companies,
    This is why we pirate.... you make it way too hard to pay you.

    Update on the Amazon HD copy protection thing.... the movie clip they use to test your system was "Our agreements with the content provider don’t allow purchases of Promotional Featurette: Wolverine and the X-Men: A Look Back and Foward at this time."

    So even their damn demo title won't work.... why the hell should I spend money with them.
    It's a massive joke.

    Last edited 04/02/16 1:46 pm

      I don't pirate much but it's usually a TV show here or there. I don't watch too much in terms of shows or movies anymore. The two I have lately are both shown on FTA here in Aus, admittedly on a week or a few delay but the main reason I download them is because neither are shown in HD in Australia.
      I don't know what the hell kinda drugs these TV execs are on but I can't believe people accept to watch stuff in SD, especially if the specific shows I'm referring to use the scenery as a big part of the show.

      I imagine those that actually wanted to see the Blue Mountain State movie would have Kickstarted it... That would be pretty much the entire audience for that movie already ;).

        I just never heard about the kickstarter... sometimes we miss things. I haven't read much about it but I imagine the kickstarter rewards are still distributed through one of these services... which again, all have big issues.

    GabeN once said "Piracy is almost always a service problem and not a pricing problem."

    Kind of goes to the reason people become 'pirates' in the first place, doesent it? Turning to downloading to get access to high quality affordable content in Australia, perhaps? Kind of like being upset with the Chinese for using vpns to access Google. You can bet pretty much all of those pirates who subscribe to streaming services are watching less illegal content (unless you count region unlocking).

    Once again I'm stymied by the lack of broadband.
    I'd pay for a decent streaming service, if said streaming service streamed on my internet connection, and didn't work like a Dutch canal lock, downloading a 4 second video chunk every 30 seconds.

    As it is, I couldn't torrent a 1080P movie without waiting a few nights and not been able to use the internet for anything else.

    720P is big as I got for a torrent for any sort of enjoyment factor.
    As it is, I go down to the nearest rental store for a new release on a BluRay.
    It's bloody Melbourne Metro, and the nearest store I have to drive 4Km to get to.

    Stop bloody taunting me with your streaming services, and get me a decent internet connection!

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