LG has been at the forefront of OLED TV development, and it's still the only TV brand with OLED screens in Australia. After releasing a few curved OLED TVs last year and one pioneering panel in 2014, it's now just answered the prayers of many a home cinema junkie — it's now selling flat 4K Ultra HD OLED TVs around the country.
In a pleasantly surprising move, the two new flat OLED TVs are identically priced to their curved variants — the LG 55EF950T will set you back $5499, and the 65EF950T will cost $8999. You're actually getting newer technology in the flat panels, though — the flat EF screens themselves were announced at the IFA show in Berlin in September last year, where the curved EG has been out slightly longer.
The EF950T TVs are both HDR compliant, with 10-bit native panels and wide colour gamut support for their 3840x2160pixel OLED displays. They run WebOS 2.0 rather than the newer 3.0, which will debut on LG's 2016 TV refresh later this year. The new 55-inch 55EF950T and 65-inch 65EF950T aren't on store shelves just yet, they'll be out this week.
If you don't like curved TVs, you're not alone. They're not worse than flat screens, just different, but especially if you're wall-mounting a screen a flat panel can look more appealing. That's why it's nice to see some variety in the LG OLED range these days — alongside the new 55EF950T and 65EF950T, LG also has a curved 1080p Full HD OLED in the 55-inch 55EG910T and curved 4K Ultra HD OLEDs in the 55-inch 55EG960T and 65-inch 65EG960T.
OLED is, at the moment, the best and highest-contrast TV screen technology you can buy — until something better comes along, so we're really looking forward to getting our hands on the new flat EF950T for review. Stay tuned! [LG OLED]