Everyone’s buying drones nowadays. They’re also crashing all of them. So the world’s biggest drone company has revealed a (pricey) protection plan that covers the next time your (already pricey) drone takes a spill. Chinese drone maker DJI revealed today that it’s launching “DJI Care”, which will give “peace of mind and an enhanced after-sales experience” for owners of its Phantom 3 line and the 2.0 version of the Inspire 1. Plans are available for six months or 12, ranging in price from $US99 ($137) to $US699 ($965). But if you’re willing to pay over a grand for, say, the Phantom 3 Advanced, what’s another $US200 ($276) to cover repairs for its camera or aircraft? Well, $US200 every six months.
DJI Care will first be made available to customers in the US, mainland China and parts of Europe. Inevitably, it’s a sign that companies like DJI is happy to make a buck off of lazy new drone pilots who don’t want to fix the traditionally DIY gadgets themselves.