Say Hello To Sony Interactive Entertainment

Say Hello To Sony Interactive Entertainment

Today, Sony announced that it is bringing together Sony Computer Entertainment and Sony Network Entertainment in a new entity. It’s called Sony Interactive Entertainment.

The new consolidated entity will be headquartered in San Mateo, California and will be in charge of research, development and sales for the PlayStation as well as hardware, software, network services and other content.

“By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation business,” said Sony’s Andrew House in an official statement.

“Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market,” House continued. “We will work hard to maximise corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.”

Top image: Getty Images Europe

Originally posted on Kotaku.