Video: It's probably hard to get a plane full of restless travellers to pay attention to a safety video, especially when they're about to take off in a 575-tonne aircraft and travel for over 12 hours to reach the other side of the world. Qantas' new in-flight safety film, though, catches your attention by also being one of the most beautiful and visually stunning looks at the Australian landscape that you've ever seen.
The video is a collaboration between Qantas and Tourism Australia, and visits 17 iconic locations around the country, like Cradle Mountain in Tasmania and Hamilton Island in Queensland.
Over its five minutes and 30 seconds, it gives you the same safety run-through that you've probably heard dozens of times if you're a frequent traveller -- fasten your seatbelt by inserting the clasp into the buckle, life jackets are under your seats or in the leg rest, and so on. But it does that without showing a single piece of airplane interior, and only a single member of the cabin crew.
The way that Qantas has put this safety demonstration together is absolutely wonderful. The oxygen masks shown are hanging from the ceiling at the Museum of Old and New Art (MONA) in Hobart, for example, and are a genuine piece of art that nonetheless effectively shows you how to put one on if you need to.
Floor lights to the emergency exits are represented by the flames on Melbourne's Southbank, and seat rows are the lines of grape vines in a vineyard. It's just brilliant. And the footage itself is just stunning -- it makes me want to see more of Australia.
(By the way: the brace position is demonstrated with half a dozen people taking a yoga class on the coast of Hamilton Island, and it makes the idea of an uncontrolled landing look just about as relaxing it could ever be.)
Friendly Australians and stunning destinations are the stars of a new Qantas safety video that showcases Australia as an amazing place to visit.
Due to screen on hundreds of Qantas flights a day to a global audience of almost 30 million people a year, the short video features Australians from all walks of life talking passengers through the on-board safety instructions against the backdrop of locations across the country.
The scenarios featured in the video include: ● An oxygen mask demonstration at the Museum of Old and New Art in Hobart; ● A life-jacket demonstration at Bondi Icebergs; ● A brace position demonstration during a yoga class on Hamilton Island; ● Counting rows to the exit on a Yarra Valley winery; and ● An emergency slide demonstration at Josephine Falls in Queensland, among others.
The video will be introduced across Qantas’ domestic and international fleet from February, as well as featuring on the airline’s online channels. While the video is first and foremost a safety communication, it will also form the basis of a new tourism campaign.
Qantas and Tourism Australia will work together over the next 12 months to promote the locations featured and maximise the benefits for local tourism operators. In particular, Tourism Australia will lend its social media marketing power, helping the video reach millions of people globally.