When it comes to clandestine meet-ups with drug lords, screw WhatsApp. Turns out BBM is indispensable for interviewing the most wanted fugitive in the world.
Rolling Stone has published Sean Penn's account of visiting notorious drug kingpin and tunnel expert Joaquín "El Chapo" Guzmán Loera, giving BlackBerry some fine press clippings.
The 55-year-old Madonna bondage enthusiast relied heavily on BlackBerry's proprietary instant messaging service to connect with El Chapo. Penn describes how actress Kate del Castillo makes contact "a web of BBM devices" and how he eventually sent questions to El Chapo using BBM.
Even though Penn apparently readily admits that he does not know if laptops were still being made anymore, he was able to understand how to work BBM -- a testament to the service's simplicity.
Image via AP