Airbus will provide helicopters to Uber in order to establish an on-demand flight service. The initiative, said to be a "pilot project", will debut at the Sundance Film Festival later this week. The Wall Street Journal reports that the service, confirmed by the Airbus chief executive Tom Enders, will use H125 and H130 helicopters to ferry passengers. Uber will use its cars to get passengers to and from the landing site.
It's not the first time Uber has flirted with helicopter rides: It's ferried people by chopper at the Cannes Film Festival, Bonnaroo Music and Arts Festival and even between Manhattan and the Hamptons. But it shows that Airbus is looking to expand its horizons for potential customers.
It's not clear how much the flights will cost, but in the past Uber has charged somewhere in the region of hundreds or thousands of dollars for a flight.
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