Cards Against Humanity is known for its original approach to viral marketing, which this year is a particular kind of evil choice: internet voters will decide if an original Picasso is preserved for history, or chopped into 150,000 tiny mementos.
Eight Gifts of Hanukkah is a Cards Against Humanity promotion running during the month of December. 150,000 people registered and sent in money, and in return received a mystery gift every few days.
Examples included pairs of socks and an investment into the Cards Against Humanity US Treasury Inflation Protected Securities Fund, but the weirdest has been saved for gift seven: the company purchased an original linocut of Picasso's 1962 'Head of the Fawn', and is now polling subscribers to see what happens to it.
Depending on which way the vote goes, the artwork will either go to a Chicago museum, or be laser-cut into 150,000 1.5mm pieces, and mailed out to all the subscribers. Voting opens tomorrow and ends on the 31st. It's a difficult choice to make: be selfish and get something cool, or sacrifice personal gain for the benefit of art lovers? I know which one I would go for.