It’s pretty easy to find a random Chinese Android phone to slap your brand on these days. So easy, in fact, that Pepsi is having a go.
Made by the Shenzhen Scooby Communication Equipment Co, the Pepsi P1 doesn’t actually look half-bad. There’s a 1080p screen, aluminium unibody design, 2GB of RAM, and even a fingerprint sensor. The phone is currently being crowdfunded at around $US110 for a single handset, but RRP is more like $US200. More importantly, the phone is only ever expected to launch in China.
It’s not a phone that most of us are ever likely to see or touch, but it does tell us a few things: firstly, that Pepsi will do pretty much anything to get attention; and secondly, that decent, low-priced Android handsets are now as brandable as Bic lighters or tote bags.