This 1950s Ad Showed The Sleek Future Of Shipping Automation
This “Cargo Catamaran” discharges loaded barges, plucks newly loaded ones from dockside… nests them high and weathertight to its central hull. Cargo and barges are rushed intact to destination, where unloading and reloading occur with minimum port time.
When this “shipper’s dream” slips down the ways, New Departure ball bearings will still be first choice — aship or ashore — wherever shafts must turn with maximum efficiency, speed and dependability.
Leading industries just naturally look on New Departure products and engineering service as shipmates for smooth sailing.
There’s not a lot to unpack (sorry) in this illustration, aside from the fact that their automated unloading of barges may not be spot-on in style, but they certainly were correct in spirit. Gizmodo’s own Alissa Walker recently looked at the futuristic technologies driving today’s ports.
In fact, this 1950s ad is not unlike the automated warehouses predicted by Arthur Radebaugh in the 27 April 1958 edition of his Sunday comic strip, Closer Than We Think:
We got these robots in places like Amazon warehouses (and, of course, in various forms at today’s docks), they’re just a bit less midcentury-future in style than 2015-future.
Image: New Departure ball bearings ad from the September 1956 issue of Scientific American via the Modern Mechanix blog