If you’re a regular online shopper, you’ve probably noticed that the Aussie dollar has been fluctuating wildly of late — and not in our favour. Thanks to our weak dollar, Apple is getting ready to update (read: raise) App Store prices to better reflect our terrible exchange rate.
It’s been about a year and a half since Apple updated its pricing for Australia last April, with some price points seeing an increase of up to 30% at the time. This new price rise, set to happen within the next 36 hours, seems to be an increase of roughly 15% — with $US 0.99 apps currently costing $1.29 set to rise to $1.49. Australia is not the only market that will be affected by the upcoming App Store changes, with Sweden and Indonesia also seeing price increases thanks to exchange rate fluctuations.
It’s not just app pricing that will be affected, but also In-App Purchases, including automatic subscriptions. If you’re currently a subscriber to an app, your automatic payments will not be cancelled, but you will get an email informing you of the changes to what you’ll be paying. Previously, Apple has automatically cancelled IAP subscriptions because of price changes — so make sure you aren’t relying on them to do the same again this time.
While the Australian App Store hasn’t had a $0.99 price point since the last price increase in 2014, the good news is that Apple is bringing it back. The new cut-price tier sees developers once again able to offer apps on the Australian store for $0.99 — although whether any devs choose to implement it is another matter.