As well as promising the entire world in a box, Amazon also trades on the quality of its reviews. So it’s actually not that surprising that the company is taking 1114 unknown reviewers to court.
It’s not the first time that Amazon has taken legal action against fake reviews: back in April, it sued a bunch of websites that offered fake five-star reviews. But this time, it’s going after the reviewers themselves.
The lawsuit targets 1,114 ‘John Does’ who were selling a five-star review service for $US5 on Fiverr. The company claims that it conducted an investigation, where it found people offering fake reviews, and using multiple IP addresses to avoid detection by Amazon.
The problem certainly exists — ‘amazon reviews’ autocompletes suspiciously quickly on Fiverr — but whether or not Amazon actually achieves anything (or finds anyone) from this lawsuit is a wholly different matter.