9 Gorgeous Pieces Of Hand-Lettered Art

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Lately there's an onslaught of locally sourced, small-batch, artisanal goods. The packaging of those products is seeing its own old-time resurgence, with carefully-considered branding that includes a revival of hand-lettered graphics.

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Outside the Box: Hand-Drawn Packaging from Around the World, a new book by graphic designer Gail Anderson, shows how a twist of a talented wrist helps basic packaging transform into alluring, intriguing design specimens. Not only do these types of graphics communicate value — your eye can immediately register the evidence of a human's touch in that hand-scrawled type, for example — but they also set aside these products from the other purely computer-generated boxes on the shelf.

Of course, it's not just those folksy purveyors who rely on craft lettering. Big companies have gotten in on the act as well, employing hand-drawn elements to help consumers forget for a moment that they're purchasing something mass-produced. Here's how nine brands are taking advantage of the hand-drawn trend to make their products stand out, with some behind-the-scenes sketches that show the work that goes into every last letter.


Chipotle

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Design firm: Sequence

Hand letterer Anna Tou's work can be seen across the entire Chipotle branding system, on everything from cups to walls.

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You


Evil Spirits

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Design firm: Saint Bernadine Mission Communications Inc. / Illustrator: Jennifer Hicks

Inspiration for Evil Spirits vodka comes from Ouija boards, and was born from the idea that alcohol was considered evil in the Prohibition era.

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

G'NOSH

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Design firm: Mystery Ltd. / Hand letterer: Phil Seddon

G'NOSH typography is hand painted onto black cards before being scanned and isolated in Adobe Photoshop, where the final brand environment is composed.

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Julaquavit

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Agency: Communicatering

Martin Schmetzer's precision shines on a project that turned out to be a labour of love. For this project, he drew his rough sketches slightly more tightly than he usually would to "do my vision and concept more justice," he says.

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Nuts.com

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Design firm: Pentagram / Illustrator: Christoph Niemann

The original NutsOnline.com packaging is paired with its updated counterpart by illustrator Christoph Niemann. The difference is striking.


Nagging Doubt

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Design firm: Tanamachi Studio

The Nagging Doubt wine labels were created by letterer Dana Tanamachi-Williams on a 4' x 7' chalkboard, then photographed and reduced to size. The QR code in the corner of the label links to a time-lapse video of the work being created.


Partizan Brewing

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Illustrator: Alec Doherty

Alec Doherty has illustrated more than 150 labels for London's Partizan Brewing. Futura's clear, geometric shapes often provide the underlying framework for Doherty's human forms.

9 Gorgeous Pieces of Hand-Lettered Art You'll Find On Shelves Near You

Captions provided by Princeton Architectural Press

Top image: The packaging for Jameson's 2014 limited-edition St. Patrick's Day bottle uses loose, energetic lettering to capture the "Spirit of Dublin" with the help of familiar phrases overheard on the streets of the city. Agency: Design Bridge / Illustrator: Dermot Flynn

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