Here’s an innovation so impractical, uncomfortable and expensive that I can’t stop looking at it. Of course the world has produced a luxury Swiss timepiece that has space on its band for an Apple Watch. It’s a goofy two-faced hybrid watch that packs a gloriously unnecessary double-whammy of bling into a single object.
Pinnacle is a line of timepieces launched today by watchmaker Nico Gerard. On one side of your wrist rests a normal watch face; on the other, a 38mm Apple Watch that connects to the Pinnacle’s bracelet. The basic stainless steel Pinnacle with a 41mm case costs $US9300 ($12,790). A a blue-faced version costs $US9500 ($13,064). And for those with really truly too much money to burn, there’s an 18-karat gold model that will set you back $US112,000 ($154,000). Whew!
Shockingly, the Pinnacle is not the first Apple Watch-incorporating, double-faced timepiece on the market. Earlier this year, Original Grain’s Barrel watch raised nearly a half-million dollars on Kickstarter, making it the third-most funded fashion project in the history of the crowdfunding platform. Despite its absurdity, there’s clearly a market for this funky, dual watch concept.
Rad? Ugly? Both? I can’t decide. What do you guys think: