There’s no word on Australia yet, but new Vaio computers will be hitting United States shores — some 18 months after Sony sold off the venerable and unprofitable brand. The Wall Street Journal reports that the new, free-standing company will begin selling pricey machines at Microsoft stores this fall.
It won’t be cheap, starting at $US2100 in the US — that’s $US500 more than the price in Japan, and as the WSJ points out, nearly double the starting price of top Vaios under Sony’s tutelage. It’s clear the strategy is to sell more expensive computers to a much smaller niche of consumers.
We have no idea if it will work without actually trying one — but for now, the warm rush of nostalgia is enough to make this an exciting piece of news, and we’ll keep an eye out for when it heads this way.