Do you wish your clothing looked like Tumblr diarrhoea’d on a web-cached version of eBay from 1995? Do you get your fashion inspiration by flipping through a vintage Delia*s catalogue on a tremendous amount of ketamine? We’ve got the hot new look for you!
New York Magazine profiled young entrepreneurs running Shop Jeen, an online retailer that sells internet-themed clothes, and I’m not sure if it’s meant as a glowing profile or if it’s expressly designed to disturb people.
Run by 23-year-old CEO Erin Yogasundram, whose second-in-command is her 26-year-old best friend/creative director Amelia Muqbel, Shop Jeen is like a nascent, next-generation version of Nasty Gal — independently created by a young woman, focused on selling “edgy” looks online, initially bare-bones operation.
I imagine Shop Jeen is goldmine for investigative reporters trying to figure out how to go undercover at an all-ages Diplo show.
It’s badass that two women in their early 20s are establishing a successful retail business, even if it’s a retail business selling horrible scene-kid flotsam. That said, I don’t know if it was deliberate or not, but the interview reads like a demented Bret Easton Ellis story about two young, beautiful, meme-lovin’ sociopaths. To wit:
“Is there anything else we should know about you?” Erin asks flatly.
“I eat Chipotle, like, every day.”
Erin and Amelia nod approvingly.
“I think that the angle for the story is how I’m this emotional 23-year-old girl, yet I have to combat these crazy 50-year-old-CEO work problems,” Erin tells me while lighting up an American Spirit. She takes a puff and exhales dramatically out of one side of her mouth, kind of like a child pretending to smoke a breadstick. “I just started smoking a few weeks ago,” she says. “It’s been stressful.”
And you should also please, please, please take a photo and send it to me immediately if you see this hot number in the wild: