As you might imagine, New Zealand got rather excited when it was given the hosting rights to the Rugby World Cup back in 2011. Unsurprisingly, it also won said international competition. Turns out SKY went to the trouble of putting together some rather funny ads for the event, featuring a would-be R Lee Ermey doppelganger whipping the channel's cameramen into shape.
In reality, the drill instructor here is the appropriately-named Gunnery Sergeant R J Cleaver. If you'd like to check out his work, there's a unique YouTube channel with all the videos from the so-called "SKY Match Fit" series.
I think this one below is my favourite, starring commentator and former All Black Grant Fox:
I'm sure for everyone in NZ this is old news, but it's the first time I've seen or heard of them.