Yesterday rumours abounded that Netflix would start showing ads — thanks to testing before and after content. It was only trailers for its own shows, but still it was easy to fear the worst.
Fortunately we can all put down our pitchforks and get on with binge watching our favourite TV series, as Netflix has confirmed (in the US at least) that there are no plans afoot to actually include ads.
Netflix spokesman: We have zero intention of putting ads on our platform; no change at all in policy.— Emily Steel (@emilysteel) June 1, 2015
We reached out to Netflix Australia to double check the situation down under and will update this once we can confirm either way.
*Update* here is the official word from Netflix.
“We are not planning to test or implement third-party advertising on the Netflix service. For some time, we’ve teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that.”
The question is, would you actually stop watching Netflix if there were ads before and after your content? Or would you pay a little extra for an ad free experience? Tell us in the comments.