Now that the Oculus Rift has made virtual reality not suck, countless companies are lining up to produce ground-breaking interactive content. But the most exciting could come from Industrial Light & Magic, the special effects company behind Star Wars, Jurassic World, and countless other blockbusters.
Today, the Lucasfilm-owned effects shop announced the creation of a new research facility called the ILM Experience Lab — or ILMxLAB for short — to develop new immersive and interactive experiences that not only take advantage of all the recent advances in virtual reality and augmented reality hardware, but also improvements made to theme park attractions and even movie theatres.
Industrial Light & Magic (ILM) and parent company Lucasfilm, Ltd. announce the formation of ILM Experience Lab (ILMxLAB), a new division that will draw upon the talents of Lucasfilm, ILM and Skywalker Sound. ILMxLAB combines compelling storytelling, technological innovation and world-class production to create immersive entertainment experiences. For several years, the company has been investing in real-time graphics — building a foundation that allows ILMxLAB to deliver interactive imagery at a fidelity never seen before. As this new dimension in storytelling unfolds, ILMxLAB will develop virtual reality, augmented reality, real-time cinema, theme park entertainment and narrative-based experiences for future platforms.
While nothing has officially been announced yet in terms of content, the ILMxLAB has revealed that later in the year it will be revealing some Star Wars-based experiences to coincide with the release of The Force Awakens. And the facility's launch video already shows tantalising tastes of what might be coming. It just might be the best reason yet to buy an Oculus Rift (or its capable competitors) once it's available.
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