Is Samsung Copying Apple's Design Ads?

Video: Apple's ads about new products have a certain uplifting quality. Scenes of robots working in the dark scored by beautiful music and overdubbed with Jonathon Ive's dulcet British tones, the promotional material is unmistakable. These unmistakable scenes are now appearing in Samsung's ads for the new Galaxy S6 Edge.

Check out the above video, then compare it to the video for something like the iPhone 6 Plus or the Apple Watch below.

Look familiar?

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