I'd actually consider Ben And Jerry's BRRR-ito more of a wrap but what's truly important is that this cross between an ice cream sandwich and your normal waffle coned ice cream exists in the first place. Think of it like a giant cannoli with ice cream. Or a Choco Taco in burrito form. And then it will maybe make sense.
Or just wait until it comes out because the Ben and Jerry's ice cream burrito launches on April 20. Heh.