Forgive me for being enchanted with this beautiful music video for Jack and the Giant’s song A Love Like Pi. I feel like I’m following orbs with unique personalities travelling through space. Or like watching comets burn as they complete their journey to different planets. In reality though, I’m just watching soap and food colouring move.
Kim Pimmel, who made the music video, explains:
Made with mostly simple household goods like food colouring , soap, water (and a few exotic things like Ferrofluid). I wanted to draw the viewer in with lush visuals and loose narrative, but then burst that suspension of disbelief with the recognisable bubble characters – compelling the viewer to ask themselves whether they still have their childlike wonder or not.