It was just announced this morning, but already the new Pebble Time has smashed its funding goal on Kickstarter to the tune of a few million dollars, and it's still climbing.
The Pebble folks were looking for $US500,000 to get production of the Time off the ground. Less than 12 hours later, that goal has been beaten. At the time of writing, it's now sitting at almost $US7 million.
Pebble says it's back on Kickstarter to give the product first to the people who care about it most:
Pebble was brought to life by 68,929 backers who supported our vision three years ago. Even though we've grown tremendously since then, we're still a small company battling some of the largest competitors in the world. We believe that this is the best and most efficient way for us to get our latest product to the people who want it most: people like you.
The Time is 20 per cent slimmer than the old Pebble Steel, features a new colour screen and revamped software designed by one of the boffins who made webOS one of the sexiest operating systems on the block. The new Pebble Time is also waterproof to 5atm so it can go where a lot of smartwatches just can't right now.
Kickstarter backers get the Time for $US160 right now, while ordering from Pebble later on will cost you $US40 extra at $US200.
It's going to ship in May.
Should an established company offer a product on Kickstarter? Yes? No? Tell us in the comments.