Sony Emails Reveal MPAA's Piracy Battle Plan, Google In Its Crosshairs

Sony Execs Knew About Extensive IT Flaws Two Months Before Leaks

Since January of this year, the Motion Picture Association of America (MPAA) has been preparing for long-term battle with an enemy referred to as "Goliath", according to documents made available by the recent Sony hack. And after several of the documents have been examined, it's looking very likely the pseudonym represents Google.

After the defeat of the Stop Online Piracy Act (SOPA), the MPAA turned to its backup plans. It has legally been pursuing its goals of stopping piracy, albeit at the expense of the open internet and everyone's online experience, as well as the ISPs, ever since. A major sticking point has been the ease of finding piracy sites through search engines, and attempting to block such access with co-operation from Big Search would be a huge victory. Emails from the Sony hacks, however, show that Google isn't having a bar of it.

According to a report at The Verge, certain emails refer to Google directly, whereas others refer to the same events using the pseudonym Goliath. A yearly budget of $500,000 was set aside for legal fees, and strategies ranged from promoting negative press about Goliath, to gathering evidence to show legal decision-makers, to full-frontal legal attack.

The documents also show, however, a fear of what would happen if Goliath decided to return fire. When Google featured anti-SOPA/PIPA information on its page (seen below), along with the internet blackout orchestrated by many other websites, it certainly got the word out fast, and the MPAA executives seemed wary about that kind of PR effect. Not to mention, if push came to shove, a mechanical tinkering with the search algorithm and YouTube policies could translate into many dollars lost for the movie studios.

Head over to The Verge for the full report, with a timeline of emails sent and the MPAA's initial plan of attack.



    This is really funny but kind of worrying as in Australia these idiots could apply to have Google blocked in the next few month's.

    Please please please let them actually be stupid enough to try this. You would not believe how badly I want to see a group like this take a swing at Google. Can you imagine it? I mean it wouldn't even be a fight. They'd just do what they're asking for and remove all traces of their movies from Google. It would take a huge, time consuming legal battle and a lot of begging just to force Google to set things back the way they were. All Google would have to say is 'the MPAA asked for us to protect the rights of their group members and we chose to comply in the only way we could'.

      Free speech, yo. Google can block/pagerank whatever they want. Already been tested and proven.

      I really, really want to see these fuckers burn.

    I hope they do try to take on google. Lets see how fast Google can pull all Sony related results from searches?

    Or even push stories with negative results about Sony to the top of all search results.

    Last edited 14/12/14 12:45 pm

      They don't need to push. Their current algorithm will do a perfectly good job of making sure this hack shitstorm will float to the top of any Google search for Sony.

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