With the impending launch of the Apple Watch, many people have been wondering how a company geared towards selling gadgets to techies will flog $US5000 fashion accessories to Vogue editors. According to documents seen by 9to5Mac, the solution lies in hiring conscious staff.
The site claims to have seen "internal hiring documents" that say Apple is hiring retail staff with a "fashion or luxury background". Logically, they would be selling the Apple Watch to interested individuals in Apple Stores — and quite possibly, this could mean the demise of the legendary Apple Genius T-shirt in favour of something a little more classy.
Separate from this revelation, there's also the question of physical security. Apple Stores have been the target of smash-and-grab raids before, and it's eminently possible that the Apple Watch will make them even more attractive for thieves. For one thing, unlike iPhones, the Apple Watch doesn't have a cellular connection, so stolen units can't be blacklisted by Apple so easily. In addition, if the high-end models do end up costing several thousand dollars, the haul for thieves would be much, much bigger.
Whether that just means more broad-shouldered security guards hanging around the entrance, or a move towards a showroom-style store with little inventory on hand is unclear, but either way it's very likely that Apple's latest product may cause some fundamental changes to the Apple Store Experience™. [9to5Mac]