Do We Really Need An Eight-Second Social App?

Jourdan Urbach, co-founder of the new video app Ocho, would have you believe so. He spends a lot of time explaining why eight seconds is better than the six seconds of Vine, when he really should be concentrating on his more robust post-recording features.

According to Urbach, the average attention span in our modern push notification world is eight seconds.

Urbach spent some time talking to TechCrunch about how an extra two seconds is the bees knees, but what caught my eye is the fact that Ocho lets you record more than eight seconds and then choose the window you want to publish. More than a few times, I accidentally cut myself off, trying to fit something funny within the Vine window.

Users can slow things down, or add voiceover if they want, and the app seems to have a better system of discoverability for those just wishing to see what other people have... Um... Ocho'd.

And - yay! - there are filters, too.

#skyblue #romantichaze #ocho #video #summer #hashtagoverkill #ilovefilters

Dallas Mavericks owner Mark Cuban has injected over $US1.5 million into the project, which is available now on iOS, and will be on Android in the future. Vice Sports has also signed on already to use the app, which will give it a bit of a boost.

But ultimately, Ocho will have to work on its message of why it's necessary. An extra two seconds? Who cares. Easily choosing your window and a fun editing process? Now you're onto something.

[TechCrunch]

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