I'll admit, sometimes in my dreams I go to a place full of gadgets, girt by glass and beautifully designed. Today Telstra cut the ribbon on its new experience store in Sydney, and it's everything my imagination ever wanted.
The whole store costs $112 million to refurbish, and sees Telstra rebrand the store at 400 George St in Sydney as a "Discovery Hub" rather than a traditional store.
It's more than a store, you see, and features "collaborative spaces" for customers and staff. Telstra says it's packing features which will roll out to other stores around the country over the next year.