Video: I'll be honest, free climbing scares the living hell out of me. The idea that you could plummet from a giant rockface to your spine-smashing death is something I struggle with. So watching climber and avid outdoorsman, Alex Honnold, scale a granite rock face in Yosemite National Park is a compelling experience. Inexplicably, it turns out that the whole thing is a subtle and beautiful ad for web platform company, Squarespace.
The film is shot beautifully, almost as if it's a three-minute Apple commercial. The angles and lighting are both fantastic and really help tell the story of this guy who lives in his van and climbs full time.
It's only when the video has seconds left that the ad portion of the clip comes into play. It's so interesting because it barely mentions Squarespace or what the company actually does. It lets you find that out for yourself.
More amazing films like this, please!