"The time to demand great is coming." Sony's not just going for OK or good any more — it wants to be the best. One hour from now, Sony will be kicking off its IFA 2014 press conference in Berlin, and we'll be on the ground reporting it live. If you're not in Berlin, but want to keep up, you can watch the live stream with us here.
The Sony press conference looks like it should have some pretty big announcements — maybe a new Xperia Z3 smartphone? Maybe a smartwatch of some kind? Maybe something else entirely?
We're just waiting for confirmation of the exact location of the video live stream, but even if that's unavailable officially at the start of Sony's press conference, you'll still be able to watch the keynote presentation as it happens on the IFA TV website.
Check back soon, and we'll update this post with the embedded live stream as soon as it's available!
Update: Here you go: