Amazon Beat Google To Buy The .Buy Domain Name For $US4.5 Million

Amazon Beat Google To Buy The .Buy Domain Name For $US4.5 Million

Amazon — king of selling stuff on the interwebz — just paid a cool $US4.5 million to buy the rights to the .Buy top-level-domain, beating out Google in the process.

The auction, held by internet boss ICANN, involved the sale of three of the fancy new top-level domains (TLDs) that have been created in the past few years: .buy, .tech and .VIP. Although Google bid on all three TLDs, Amazon emerged victorious for the .buy domain, while Dot Tech (seemingly a standard domain-registry company) managed to snag .tech for a frankly insane $US6.7 million.

Now, of course, we wait to see what Bezos will want to do with his new .buy plaything. Maybe, for him, it’s just another breakfast octopus. [DNW]


The Cheapest NBN 50 Plans

It’s the most popular NBN speed in Australia for a reason. Here are the cheapest plans available.

At Gizmodo, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.