Recently spotted by The Wall Street Journal, Twitter is experimenting with a new way to explain some hashtags. Images show Twitter for iOS defining certain hashtags in search in an obvious attempt to notch up reader comprehension a few ticks.
A few examples are #oitnb (Orange is the New Black), #manutd (Manchester United), and #rt (Russia Today), which I guess that last one has some merit, and only a select few people have the feature. In fact, only one of our staffers was blessed with the hashtag tweak. But Twitter, like every other online service, is constantly testing new ideas; we just hope it’s a search-only option and doesn’t migrate to our actual feeds.
What do you think? Do you have astronomical hashtag comprehension or could you use the help?