If there's one thing better than a wonderful goal in soccer, it's reliving it over, and over, and over, and over. Preferably in slow-mo. Ideally as a looped GIF. And almost certainly sourced from social media. But sadly, the UK's Premier League is stamping out all such behaviour.
Speaking to BBC's Newsbeat, the Premier League's director of communications, Dan Johnson, explained:
"It's a breach of copyright and we would discourage fans from doing it, we're developing technologies like GIF crawlers, Vine crawlers, working with Twitter to look to curtail this kind of activity."
Those technologies will probably track popular videos and automate the submission of takedown requests. The rights to Premier League goals and footage are tied up in massive contracts — we're talking billions, here — with newspapers The Sun and The Times and TV providers Sky Sports and BT Sport. With that weight behind it, expect these intention to become a very harsh reality. [BBC Newsbeat via Engadget]