The Xbox One has a new ad starring Breaking Bad’s Aaron Paul. Standard. But what is strange is that as he shouts “Xbox On” near its start, consoles around the world are firing up.
It seems that — perhaps unsurprisingly — the voice command triggers the machine’s Kinect voice/motion sensor, activating the console. People have been taking to Twitter to complain:
HAHAHA omg. @aaronpaul_8 just turned my Xbox One via the Xbox advert. (Which triggered the IR blaster to switch my TV off..) Amazing.
— Qassim (@DrW_Qass) June 12, 2014
@Xbox your new TV advert is annoying the hell outta me. Aaron Paul keeps turning my console on… #stooooop
— Tom Neal (@TomNeal) June 12, 2014
Redditors have also noticed the issue, but most seem to find it amusing or bemusing rather than irritating, which is probably the correct reaction. Microsoft is yet to issue a statement. [BBC]