The Xbox One has a new ad starring Breaking Bad's Aaron Paul. Standard. But what is strange is that as he shouts "Xbox On" near its start, consoles around the world are firing up.
It seems that — perhaps unsurprisingly — the voice command triggers the machine's Kinect voice/motion sensor, activating the console. People have been taking to Twitter to complain:
HAHAHA omg. @aaronpaul_8 just turned my Xbox One via the Xbox advert. (Which triggered the IR blaster to switch my TV off..) Amazing.
— Qassim (@DrW_Qass) June 12, 2014
— Tom Neal (@TomNeal) June 12, 2014