Sometimes, corporate Twitter can be a soul-sucking place. All that shilling. All that engagement. #So #many #hashtags. So I went on the search for a few brands that didn't make me want to unfollow life. To my surprise, I found a few.
To make the cut here, these accounts have to actually have a personality, post useful information, and engage with followers in a way that feels helpful or sincere. Lately, there's been an uptick in companies babbling nonsense on purpose, pretending to be hacked, or speaking exclusively in memes, dubbed "weird corporate Twitter" by this excellent New Inquiry article. Weird, maybe. Some of them are still really funny. Here are 7 of the best.
Newcastle Brown Ale | @Newcastle
Newcastle is the official drink of Spring. Forget what we said about being the official drink of Winter.
— Newcastle Brown Ale (@Newcastle) March 22, 2014
Their whole "No Bollocks" joke is kind of their main thing.
All proceeds from sales of Newcastle are donated to the making of more beer.
— Newcastle Brown Ale (@Newcastle) March 13, 2014
But it's often very funny.
— Newcastle Brown Ale (@Newcastle) February 3, 2014
Plus their Super Bowl stunt offering on-the-fly improvements of every ad was pretty brilliant.
Virgin America | @VirginAmerica
— Virgin America (@VirginAmerica) May 29, 2014
With its revamped reservation system, there's no doubt Virgin is putting the focus back on user experience.
— Virgin America (@VirginAmerica) June 19, 2014
It shows in its Twitter account as well, with a focus on pertinent news and good original content.
Have a great day Dad. pic.twitter.com/AR7o4XIRhW
— Virgin America (@VirginAmerica) June 15, 2014
As well as that cheeky sense of humour.
Skittles | @skittles
Pro-tip: dress for the Skittles you want.
— Skittles (@Skittles) June 6, 2014
Just enough off-topic.
Who says mules are stubborn? All the mules I know work hard to reach solutions that are beneficial to all parties.
— Skittles (@Skittles) May 2, 2014
With a twist of nonsensical animal references.
I don’t remember putting on sunglasses and rollerblades. Must’ve woken up on the rad side of the bed.
— Skittles (@Skittles) May 25, 2014
And some ongoing '80s humour.
Charmin | @charmin
— Charmin (@Charmin) August 3, 2012
First of all, just replying to this tweet at all is damn funny.
— Charmin (@Charmin) June 26, 2014
But Charmin's toilet humour is actually... charming.
— Charmin (@Charmin) June 21, 2014
And sometimes downright brave.
Dos Equis | @DosEquis
When he gets cold feet it’s because he’s snowshoeing barefoot.
— Dos Equis (@DosEquis) May 5, 2014
Yes, it's a one-trick account.
The last time he threw up a brick, he was building a brownstone. pic.twitter.com/qWNa5lcg90
— Dos Equis (@DosEquis) April 8, 2014
Every tweet references the Most Interesting Man in the World.
He knows the word uncle in 213 languages. But he has never said uncle.
— Dos Equis (@DosEquis) February 18, 2014
But somehow it all works.
Denny's | @DennysDiner
having the option to leave a group chat is pretty solid unless that group chat is happening at denny's i mean why would you leave lol
— Denny's (@DennysDiner) June 2, 2014
(•_•) <) )╯ PAN / (•_•) ( (> CAKES / (•_•) <) )> PLS /
— Denny's (@DennysDiner) June 4, 2014
if you are brave enough to wear a fanny pack and you don't keep it full of hardboiled eggs then why?
— Denny's (@DennysDiner) May 21, 2014
Old Spice | @OldSpice
It’s the longest day of the year, so feel free to sleep until 6:00 pm or so.
— Old Spice (@OldSpice) June 21, 2014
Combine general-interest humour.
Crafting a cabin with your own bare hands is a bad idea. It’s very bloody, and two human hands make for a pretty small cabin.
— Old Spice (@OldSpice) May 29, 2014
With some manly humour.
Quick! Name your top three favorite scrimshaw artisans.
— Old Spice (@OldSpice) May 20, 2014
And throw in some boat references.
What did we miss? Drop your favourite corporate Twitter accounts below!