In the advertisement for the Moto E — Motorola’s new $US150 budget phone — you see the phone cascading through a series of scenes to show off what the cheap lil’ guy can do. Here’s an exclusive behind-the-scenes look at how creative agency Droga5 made the ad.
We don’t often post commercials, but it’s neat to see a team of people physically putting together a massive diorama of sorts to demonstrate just what a phone can do. No CGI here! Moto E free falls (well, not really free, but you’ll see) through water and keys and clocks to show it’s water-resistant, scratch-resistant, and has a battery that lasts all day. Just like the budget phone with the candy shell, it’s pretty darn cute. The finished product is below:
