Boring Automaker Hypnotises Customers To Make Them Like Their Cars

Boring automaker hypnotizes customers to make them like their cars

Europeans think German automaker Opel is an extremely boring brand, so, for their Danish campaign, they decided to hire a hypnotist to wipe people's minds clean of any preconceptions. Then they let them test a car and, apparently, they loved it — or maybe the hypnotists tricked them about that too.

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