Google bosses are dreaming about adding a mobile service to the search giant’s menu of offerings. A couple of unnamed sources, “who have discussed the matter with Google”, told Amir Efrati at The Information that it would roll out the service in the same areas where Google Fiber is offered. In other words, Google wants it all.
Think about it. Google already owns the fibre underground, not to mention the most popular browser. It helps make the smartphone hardware and rule the smartphone software market with Android. And now it wants to own the airwaves too. If the search giant follows through on this mobile network plan, you could one day do all of your downloading, internet browsing, emailing, calling, texting — pretty much any and all forms of communication — without leaving the Google ecosystem.
Google as your one-stop wireless shop isn’t necessarily a bad thing though. Or at least the idea of Google disrupting the telco industry isn’t. Everybody hates their carrier. Customer service is awful across the board. With AT&T and Verizon in the US scooping up every small wireless carrier they can, we’ll likely have even fewer bad choices in the future. So if what Google plans to do with wireless is anything like what it’s done with Fiber, the move to become a carrier could be very good for consumers.