LED Holders Upgrade Newspapers With The Latest Headlines

LED Holders Upgrade Newspapers With The Latest Headlines

If you’ve ever read the newspaper in a library or a cafe, you’ve probably used those long wooden holders that help make them slightly easier to wrangle without tearing the pages and impossible to pilfer. But an ad agency in Switzerland found a way to make them even more useful with invisible LED news tickers that enhance the day-old papers with the latest headlines.

Created as a promotional stunt to show the advantages of the paper’s alternate digital formats, the wooden holders feature integrated and completely hidden wireless hardware that accesses the Neue Z├╝rcher Zeitung’s RSS feed. There’s also a set of invisible LEDs that suddenly appear when they light up and scroll the latest news and headlines.

Most of us are already aware of the near-instant turnaround time of a digital news format (you’re reading a website, after all), but there’s still a generation of people who seem to prefer reading yesterday’s new printed on thin sheets of paper. And hopefully this stunt will help convert at least a few of them. [Vimeo via PSFK]