It takes a lot of energy to keep the lights on as you greedily pile 99c kitchen dongles and weird cookies into that blue bag, which is why IKEA is making a push to offset its total energy consumption by 2020. This week, it took a big step towards doing so by buying a wind farm in Illinois.
Incredibly, IKEA's new southern Illinois farm, Hoopeston Wind, will produce 65 per cent more energy than it even needs to power all of its US stores and distribution centres. That's also enough to power 39,000 average Illinois homes, all thanks to the 49 turbines that, according to the Chicago Tribune, may each have its own incomprehensible Swedish name.
But the power produced at Hoopeston won't go directly to powering your local Ikea. The farm is far enough away that transporting the electricity to stores doesn't make sense. Instead, IKEA will sell the energy it makes -- again, the idea is to offset the electricity it uses. It's all about hedging against rollercoaster fossil fuel prices. "All those stores in aggregate consume a lot of electricity," according to one energy analyst who spoke to the Trib, adding, "these are not small investments, these are long term business decisions."
That's exactly the same strategy that a handful of major technology companies, from Facebook to Microsoft, are already pursuing. There's a good chance that plenty of other companies will follow in their footsteps. [Chicago Tribune]
Lead picture: WDG Photo