You may think you know a pair of pants when you buy ’em, but denim’s true character isn’t revealed until your trou are well-loved, worn-in, and sudsed up a few times. Rather than just fade out like most pairs on the market — booooring — Betabrand’s new Gay Jeans (yup) have a technicolour surprise hiding underneath the regular indigo.
Wish every wash, the all-over dark blue hue will lighten up and rainbow threads underneath will begin to show through. Even then, it’s a actually a pretty subtle effect; you have to get up close to see how cool it looks.
Here’s lead designer Steven B. Wheeler with a bit about the project:
The cheeky concept shouldn’t be too-too much of a surprise coming from the San Francisco-based company that’s introduced dressy yoga pants and a whole collection of clothes made with a material they call Vagisoft (yup).
I love the idea of a wardrobe that is designed to evolve over time, and that hides — and exposes — secrets to the world the more you care for them. In any event, if you spring for these, be sure to wear them around town with pride.