Gay Jeans Reveal Rainbow Threads With Every Wash And Wear

Gay Jeans Reveal Rainbow Threads With Every Wash And Wear
To sign up for our daily newsletter covering the latest news, features and reviews, head HERE. For a running feed of all our stories, follow us on Twitter HERE. Or you can bookmark the Gizmodo Australia homepage to visit whenever you need a news fix.

You may think you know a pair of pants when you buy ’em, but denim’s true character isn’t revealed until your trou are well-loved, worn-in, and sudsed up a few times. Rather than just fade out like most pairs on the market — booooring — Betabrand’s new Gay Jeans (yup) have a technicolour surprise hiding underneath the regular indigo.

Wish every wash, the all-over dark blue hue will lighten up and rainbow threads underneath will begin to show through. Even then, it’s a actually a pretty subtle effect; you have to get up close to see how cool it looks.

Here’s lead designer Steven B. Wheeler with a bit about the project:

The cheeky concept shouldn’t be too-too much of a surprise coming from the San Francisco-based company that’s introduced dressy yoga pants and a whole collection of clothes made with a material they call Vagisoft (yup).

I love the idea of a wardrobe that is designed to evolve over time, and that hides — and exposes — secrets to the world the more you care for them. In any event, if you spring for these, be sure to wear them around town with pride.