I’ve seen many gloomy anti-bullying ads. This one uses humour and fear instead — and it may do the trick. The message: The nerds you’re torturing today will probably end being your bosses tomorrow. And they won’t forget any of the things you’re doing to them.
I really hope it works, although I think that none of these ads have any impact on those empathy-impaired imbeciles who abuse people weaker than them. In any case, even if it’s only to raise more awareness about this issue, it’s refreshing to watch a social campaign using humour to bring its message across when dealing with such a delicate subject.
The ad was created by Del Campo Saatchi & Saatchi for VH1.