If you’re a musician who has worked hard on a new record, it must be pretty frustrating when it invariably leaks on BitTorrent. RuPaul just trolled would-be pirates with a fake leak of the album Born Naked.
Every single track on the album features RuPaul admonishing would-be pirates for not paying up. The decoy version of “Freaky Money” starts off with 30 seconds of what sounds like the build-up to a crazy dance track, when all of a sudden the music fades to the background and RuPaul interjects: “Girl, you just stole my album!” What follows is two minutes and 30 seconds of free association and sass from the drag superstar. It’s pretty special.
I don’t know that I was necessarily excited for (or even aware of) RuPaul’s forthcoming record, but I sure am now. The decoy leak is a creative strategy for adapting to some of the unfortunate realities of digital music to your benefit. Artists should pay attention, and start doing a little trolling of their own. [Billboard and Torrent Freak]