the game we loved to hate
In this video, Sci Show explains how our love of Flappy Bird — and other video games for that matter — are fuelled by a deep-seated human desire for achievement, however trivial. Successful achievement releases dopamine in the brain, which feels great.
But there’s a little more to it than that. Your brain also records the events that led up to release of dopamine — in this case, playing Flappy Bird — so seeks to replicate the good feelings by getting you to play again. And again. And again. [YouTube]