Bloomberg Businessweek's New E-Cig Cover Also Comes In GIF Form

Bloomberg Businessweek's New E-Cig Cover Also Comes in GIF Form

Everybody knows that members of Bloomberg Businessweek's design team are damn good at what they do. What's truly impressive is how often they out-do themselves. Take this week's cover about e-cigarettes, for instance. It's a hypnotic animated GIF!

Of course, the magazine on the newsstands just has a regular cover: a portrait of a Marlboro man obscured by vapor, smoking an e-cig. But online, where the Bloomberg Businessweek covers arguably attract more attention, the cover is literally smoking — and blinking.

Why, yes, I would like to read the full cover story about e-cigs on the eve of regulations… [Richard Turley]

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