Everybody knows that members of Bloomberg Businessweek's design team are damn good at what they do. What's truly impressive is how often they out-do themselves. Take this week's cover about e-cigarettes, for instance. It's a hypnotic animated GIF!
Of course, the magazine on the newsstands just has a regular cover: a portrait of a Marlboro man obscured by vapor, smoking an e-cig. But online, where the Bloomberg Businessweek covers arguably attract more attention, the cover is literally smoking — and blinking.
Why, yes, I would like to read the full cover story about e-cigs on the eve of regulations… [Richard Turley]