Ads are designed to get people to buy a product, but Apple’s ads seemed to have transcended simple selling and instead started just showcasing cool stuff. Like this new ad which steals a Robin Williams monologue from Dead Poets Society, set against some incredible images of waterfalls, churches, reefs, windfarms in the middle of the ocean and a superstorm. Whoever shoots these needs a pat on the back, whether you like the products or not.