Sit back, grab a hot cup of tea, maybe open up a bag of cookies and enjoy yourself with this lovely musical animation called Love in the Time of Advertising. It’s a short made by David Bokser and Matt Berenty, and it’s adorable in all the right ways, punching through with humour, emotion, double meanings and visual style to fill your imagination.
Here’s the rundown about the short:
An animated musical love story about a young man who lives inside a billboard and is charged with updating the advertisements. When he falls in love with a beautiful lady living across the highway, he has to use the only method he knows to get his message across – advertising.
If you want to dig deeper (and especially darker) into the story, Love in the Time of Advertising also plays into our culture of materialism where the latest advertisements can shift our attention to something new and shiny even though it’s completely unnecessary. But, hey, a boy meets a girl.