The annual Consumer Electronics Show is weird by nature, due to the many, many weirdos that populate the show and the naturally strange locale of Las Vegas. That weirdness sometimes rubs off on the vendors, and this year it’s Sony that has the bug. Here’s the weirdest video of CES 2014 so far.
It’s for a tennis sensor that you stick on the end of your racquet in order to analyse your swing, serve and return on the court.
Sony thought it would be a cool idea to make a singing ad to show off the product, but the song is all over the place and performed by two people who should stick to tennis rather than singing.
Oh boy.